Key dates for Felt sellers – Felt

Take note of important upcoming dates on the Felt calendar to plan your products and promotions for the busiest time of the year!

14 August
The Father’s Day Gift Guide email
This is sent to our main mailing list. Father’s Day is Sunday 7 September– list your Dad gifts now »

1 September
Spring Clean Your Shop September begins
Join our annual working bee to get your checklist of tasks by email each week in September, and by the end of the month, you’ll have your shop looking spick and span, all ready for the festive season!

4 September
The September email
This is sent to our main mailing list. List in time to make the most of peak traffic!

8 September
Early Bird Christmas Gift Guide applications open
Make sure your shop is spick and span and all stocked up to get your Christmas Gift Guide application in nice and early!

14–21 Mahuru
Te Wiki o te reo Māori
We look for listings featuring te reo Māori; we’ll share the Kia ora te reo collection.

18 September
Suffrage Day
We look for listings featuring white camellias, Kate Shepherd, feminist symbols, and equality themes.

22 September
Last day for Christmas Gift Guide Early Bird applications
Don’t miss the Early Bird specials!

2 October
The October email
This is sent to our main mailing list. List in time to make the most of peak traffic!

6 October
Christmas Gift Guide applications close
Don’t miss your chance to feature in our most popular campaign of the year!

30 October
Christmas Gift Guide goes live and first Christmas email
This is sent to our main mailing list and is traditionally the most opened and most clicked email of the year.

From 6 November
Weekly Christmas emails every Thursday
These are sent to our main mailing list. Get your new listings up to make the most of peak traffic on Thursdays!




